Centralizing Multichannel Sales & Inventory Data with BI Analytics

From fragmented systems to unified dashboards — empowering operations teams to monitor sales performance, optimize stock levels, and streamline fulfillment with real-time insights.

The Challenge

“Although the company operated across major marketplaces using OMS platforms such as SellerCloud, Linnworks, Skubana, and Ordoro to centralize orders and synchronize inventory, they still lacked the strategic intelligence required to drive profitable decisions.”

Fragmented reporting across Amazon, Shopify, Walmart, WooCommerce, TikTok Shop, eBay, and others.
OMS platforms excel operationally but do not provide advanced analytics.
No visibility into profitability, contribution margins, or performance by brand, channel, or product type.
Limited inventory intelligence: turnover, stockout risk, minimum stock behavior, product velocity.
Heavy manual reporting extracted weekly from multiple systems
No unified executive view for decision-making.

The Solution

A proprietary analytics layer built on top of OMS data infrastructure, transforming raw operational data into intelligent, dynamic, and actionable insights.

Centralized data model integrating SellerCloud, Linnworks, Skubana, Ordoro, Shopify, and Amazon reports.
Revenue intelligence: performance by brand, channel, marketplace, month, and product type.
Profitability intelligence: margin, markup, cost behavior, ABC curves, SKU contribution.
Inventory intelligence: stock balance, inventory cost, products below minimum, moving averages, stock deviation.
Operational intelligence: fulfillment status, order behavior, cost per order, and shipping insights.
Automated Power BI dashboards eliminating manual spreadsheets.
Executive + operational layers for fast and informed decisions.

“By leveraging advanced analytics on top of their OMS, the company finally gained complete visibility into sales, profitability, and inventory behavior across every commerce channel—something the OMS alone could never provide.”

Tools Used

Power BI

PowerApps

Power Automate

SharePoint

Dataverse

Google Analytics 4

Excel

Typebot

Adobe PhotoShop

Other tools:

API integrations with SellerCloud, Linnworks, Skubana, Ordoro
Amazon Seller Central & Shopify connectors
Custom ETL & Data Modeling
Inventory Intelligence Models

Contact

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